"Library Advocacy: Everyday Marketing Tools and Techniques"
A 75-minute Library 2.0 webinar with Dr. Sue Alman, recorded on Thursday, February 21st, 2019, at 4:00 pm Eastern Standard Time.
To purchase, go HERE and click on the JOIN WEBINAR button to the top right. You will first need to be a member of Library 2.0 (free) and be logged in. Please click "Sign Up" on the top right and we'll get you approved quickly. To submit a purchase order, or with any registration difficulties, questions, or interest in group rates, contact firstname.lastname@example.org.
Dr. Sue Alman has taught graduate courses, webinars, and workshops in marketing and public relations for libraries for nearly 20 years, and her students have created award-winning marketing and PR projects. Dr. Alman’s book, Marketing for Libraries, is in its second edition.
Sue earned her PhD from the University of Pittsburgh and has held positions in a variety of library types. Prior to her appointment as a full-time faculty member at the San Jose State University iSchool in 2012, Sue coordinated the Library Associates Program (University of Michigan) and the LIS online program (University of Pittsburgh.) As an online educator she developed and offered a MOOC for the SJSU iSchool, and she coordinated two Library 2.0 online conferences, The Emerging Future (2015) and Blockchain (2018).
COST: $95/person - includes access to the live session as well as the recording, access to the attendee discussion forum, and a certificate of attendance. (For group or other purchases, please email email@example.com.)
TO REGISTER: Go HERE and click on the JOIN WEBINAR button to the top right. You will first need to be a member of Library 2.0 (free) and be logged in. Please click "Sign Up" on the top right and we'll get you approved quickly.
OVERVIEW: Library marketing can be effective without the expense of hiring a marketing and PR firm. Promoting the library can be a fun and productive task for all employees and library users IF time is spent on developing a communication plan and providing content for print materials, social media, and word-of-mouth interactions.
In this webinar you will learn some ways to advocate your library's resources and services for your constituencies of users, non-users, and administrators/funders. This speed-marketing session will provide an overview of the need to have a communications plan for sending your messages to the intended audiences through a variety of mediums, and WOM (Word-of-Mouth) marketing, social media, and print formats will be discussed. At the end of the session participants will have ideas about ways to create a library buzz online, f2f, and inside/outside the library.
AUDIENCE: This program is suited to all levels of library staff and administrators who interact with users, non-users, and internal and external funders. However, it is the responsibility of organizational leaders to develop the communication strategies and messages that others will deliver to the constituencies.
- To recognize the components that are needed to develop a communications plan for your library
- Identify resources and services offered by your library that need to be promoted
- Determine group(s) of users, non-users, or funders that need to know about library successes
- Explore methods that should be used to advocate the library: print materials; social media; conversation starters; and, 1-minute elevator speeches
- Understand how to teach staff to be frontline advocates for your branch library.
- Create a bi-weekly or monthly message(s) to promote your library and its resources/services to the target audience(s).