Sway and Predictably Irrational
If you’re looking for some fairly light reading on the subject of human behavior (especially as it relates to choice patterns), then Sway: The Irresistible Pull of Irrational Behavior and Predictably Irrational: The Hidden Forces That Shape Our Decisions should fit the bill.Sway by Ori and Rom Brafman is a breezy account of the various irrational choice patterns – the authors call them “sways” – that influence and often undermine our otherwise healthy decision-making processes. They address…
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